Privacy Policy
1. Introduction and Our Commitment to Your Privacy
Welcome to new.fmipaum.ac.id (referred to as “we”, “our”, or “us”). We are committed to protecting the privacy and security of your personal data. This Privacy Policy is designed to inform you about how new.fmipaum.ac.id collects, uses, shares, and protects the information you provide when you use our website, https://new.fmipaum.ac.id/, which is dedicated to the Home Exterior niche.
In an increasingly digital world, understanding how your personal information is handled is more important than ever. We believe in transparency and want you to be fully informed about our data practices. This policy outlines our commitment to complying with applicable data protection laws and ensuring that your experience with us is not only valuable but also secure and respectful of your privacy.
By accessing or using our website, you signify your understanding of, and consent to, the terms of this Privacy Policy. If you do not agree with the terms outlined herein, please do not use our website. We encourage you to read this Privacy Policy carefully and thoroughly, as it contains important information about your rights and our obligations concerning your personal data. We reserve the right to update this policy periodically, and any changes will be posted on this page with an updated “Last Updated” date.
2. Who We Are
Website Name: new.fmipaum.ac.id
Company Name: new.fmipaum.ac.id
URL: https://new.fmipaum.ac.id/
Niche: Home Exterior
Email: [email protected]
We operate the website new.fmipaum.ac.id as a platform dedicated to providing valuable information, resources, and potentially services related to home exterior needs. This may include, but is not limited to, articles, guides, product reviews, design ideas, and potentially connect users with professionals or product suppliers in the home exterior industry. As such, we act as the data controller responsible for the personal data collected through our website.
3. The Information We Collect About You
To provide you with the best possible service and user experience, we collect various types of information, including personal data. “Personal data” means any information that can identify you directly or indirectly. We strive to only collect data that is relevant and necessary for the purposes outlined in this policy.
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
3.1 Directly Provided Information
This is information you provide directly to us through forms, interactions, or communications on our website.
- Identity Data: This includes your first name, last name, username or similar identifier, marital status, title, date of birth, and gender. We collect this when you register an account, subscribe to a newsletter, or submit an inquiry.
- Examples for Home Exterior Niche: If you create a profile to save favorite design ideas, or if you inquire about specific renovation projects like roof replacement or siding options.
- Contact Data: This includes your billing address, delivery address, email address, and telephone numbers. This data is essential for communicating with you, fulfilling requests, or providing services.
- Examples for Home Exterior Niche: When you request a quote for a specific exterior service, sign up for a newsletter on home exterior trends, or ask for product recommendations.
- Financial Data: If we offer services that involve transactions (e.g., connecting you with product suppliers or service providers, or if we sell products directly), this may include your bank account and payment card details. Please note that we typically use third-party payment processors, and we do not directly store sensitive financial data on our servers.
- Examples for Home Exterior Niche: If you purchase a guide, a design consultation service, or make a payment for a recommended product through our platform.
- Transaction Data: This includes details about payments to and from you and other details of products or services you have purchased from us or through our recommendations.
- Examples for Home Exterior Niche: Records of design consultations, inquiries about specific materials, or purchased e-books on landscaping.
- Profile Data: This includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses. This data helps us understand your needs and tailor our services.
- Examples for Home Exterior Niche: Your saved preferences for exterior paint colors, preferred material types (e.g., vinyl, wood, fiber cement siding), or your feedback on our home design articles.
- Correspondence and Communication Data: This includes any information you provide when you communicate with us via email, contact forms, feedback forms, or any other communication channels.
- Examples for Home Exterior Niche: Questions about specific exterior renovation techniques, requests for contractor referrals, or suggestions for improving our content.
3.2 Automated Data Collection
As you interact with our website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
- Technical Data: This includes your Internet Protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. This data helps us ensure our website functions correctly and securely.
- Usage Data: This includes information about how you use our website, products, and services. This helps us understand user behavior and improve our offerings.
- Examples for Home Exterior Niche: Pages you visited related to roofing options, the amount of time spent on articles about garden landscaping, specific project galleries you viewed, or search queries for “exterior paint colors.”
- Cookies and Tracking Technologies Data: Information collected through cookies, pixel tags, web beacons, browser analysis tools, and server logs.
3.3 Third-Party or Publicly Available Sources
We may receive personal data about you from various third parties and public sources, as set out below:
- Technical Data: From analytics providers such as Google Analytics, search information providers like Google, and advertising networks.
- Contact, Financial, and Transaction Data: From providers of technical, payment, and delivery services, such as online payment gateways.
- Identity and Contact Data: From publicly available sources like government registries or social media platforms if you interact with us there.
3.4 Special Categories of Personal Data
We do not typically collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
In the rare event that we need to collect such data, we will do so only with your explicit consent or if legally required or permitted, and with appropriate safeguards.
3.5 Aggregated Data
We also collect, use, and share “Aggregated Data” such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we might aggregate your Usage Data to calculate the percentage of users accessing a specific website feature or interested in a particular exterior material. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.
4. How Your Personal Data is Collected
We use different methods to collect data from and about you, including through:
4.1 Direct Interactions
You may give us your Identity, Contact, Financial, and Profile Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
- Apply for our products or services (e.g., request a design consultation).
- Create an account on our website.
- Subscribe to our service or publications (e.g., email newsletter).
- Request marketing to be sent to you.
- Enter a competition, promotion, or survey.
- Give us feedback or contact us directly.
- Submit an inquiry related to home exterior projects.
4.2 Automated Technologies or Interactions
As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our dedicated Cookie Policy (Section 13) for more details.
4.3 Third Parties or Publicly Available Sources
We will receive personal data about you from various third parties and public sources as set out below:
- Technical Data from the following categories of third parties:
- Analytics providers (e.g., Google)
- Advertising networks
- Search information providers
- Contact, Financial, and Transaction Data from the following categories of third parties:
- Payment processors
- Delivery service providers
- Identity and Contact Data from publicly available sources:
- Social media platforms (if you interact with our pages)
- Public databases
5. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you (e.g., providing a service you requested).
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
- Where you have given us explicit consent.
Here are the specific ways we may use your personal data:
5.1 To Provide and Manage Our Services
- Account Registration & Management: To register you as a new user, manage your account, and provide you with access to personalized features (e.g., saving home exterior designs, tracking project inquiries). (Contract performance, Legitimate interests)
- Service Delivery: To deliver the information, products, or services you have requested, such as sending newsletters, providing access to premium content, or connecting you with vetted home exterior professionals (if applicable). (Contract performance, Legitimate interests)
- Customer Support: To respond to your inquiries, questions, and provide customer support. (Contract performance, Legitimate interests)
- Order/Request Fulfillment: To process your requests for information, products, or services, including processing payments. (Contract performance)
5.2 To Improve and Personalize Your Experience
- Website Improvement: To understand how users interact with our website, identify areas for improvement, and optimize content, layout, and functionality (e.g., identifying popular exterior design styles). (Legitimate interests)
- Personalization: To tailor content, recommendations, and advertisements based on your interests, browsing history, and preferences (e.g., recommending articles on roofing materials if you frequently view related content). (Legitimate interests, Consent for marketing)
- Analytics & Research: To perform data analysis, research, and for statistical purposes to better understand our audience and the effectiveness of our content and services. (Legitimate interests)
5.3 For Communication & Marketing
- Communications: To communicate with you about our services, updates to our terms or policies, and other administrative messages. (Legitimate interests, Legal obligation)
- Marketing & Promotions: To send you marketing communications, newsletters, and promotional offers about products, services, or events that we believe may be of interest to you, related to home exteriors (e.g., new siding products, seasonal maintenance tips). We will only do this where you have given your consent or where we have a legitimate interest to do so and always provide an opt-out option. (Legitimate interests, Consent)
- Targeted Advertising: To display targeted advertisements to you based on your interests and online activity, either on our site or on third-party websites. (Consent, Legitimate interests)
5.4 For Security and Legal Compliance
- Security & Fraud Prevention: To protect our website, users, and business from fraud, security threats, and other harmful activities. This includes monitoring for suspicious activity and enforcing our terms of service. (Legitimate interests, Legal obligation)
- Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests. This includes responding to lawful requests from public authorities to meet national security or law enforcement requirements. (Legal obligation)
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets. (Legitimate interests)
5.5 Purposes for which we will use your personal data and the legal basis for processing:
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
|---|---|---|
| To register you as a new user | (a) Identity (b) Contact | Performance of a contract with you. |
| To manage your account and provide services | (a) Identity (b) Contact (c) Profile (d) Transaction | (a) Performance of a contract with you. (b) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud). |
| To process and deliver inquiries, orders, or requests (e.g. quote requests, content access) | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications | (a) Performance of a contract with you. (b) Necessary for our legitimate interests (to recover debts due to us). |
| To manage our relationship with you | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications | (a) Performance of a contract with you. (b) Necessary to comply with a legal obligation. (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services). |
| To enable you to complete a survey | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications | (a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, and grow our business). (b) Performance of a contract with you. |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data) | (a) Technical (b) Usage (c) Identity (d) Contact | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). (b) Necessary to comply with a legal obligation. |
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity (b) Contact (c) Profile (d) Usage (e) Technical (f) Marketing and Communications | (a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategy). (b) Consent (for targeted advertising). |
| To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy). |
| To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile | Necessary for our legitimate interests (to develop our products/services and grow our business). |
| To send you marketing communications direct marketing | (a) Identity (b) Contact (c) Profile | Consent, or where there is a legitimate interest. |
6. Disclosures of Your Personal Data
We may need to share your personal data with the parties set out below for the purposes outlined in Section 5. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6.1 Internal Third Parties
- Other companies within our group (if any) acting as joint controllers or processors and who provide IT and system administration services and undertake leadership reporting. This is not applicable currently as “new.fmipaum.ac.id” is the sole entity.
6.2 External Third Parties
- Service Providers: We engage third-party companies and individuals to facilitate our service (“Service Providers”), to provide the service on our behalf, to perform service-related services, or to assist us in analyzing how our service is used. These include:
- IT and System Administration Providers: Companies that provide hosting, data storage, website management, and other technical services.
- Payment Processors: Companies that securely handle payment transactions if financial services are offered.
- Analytics Providers: Companies like Google Analytics that help us understand website usage patterns.
- Marketing and Advertising Providers: Companies that assist us with email marketing campaigns, targeted advertising, or social media management.
- Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- Specific to Home Exterior Niche (if applicable in the future): Vetted contractors, product suppliers, interior designers/architects, or other home improvement professionals with whom we might collaborate for referral services, provided you have expressly requested such connection.
- Analytics and Search Engine Providers: Such as Google Analytics, who aid us in the improvement and optimization of our site. Data shared with these third parties is usually aggregated or anonymized where possible.
- Advertising Networks: Companies that serve advertisements on our site or on other sites based on your interests.
- Business Transfers: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.
- Legal & Regulatory Authorities: We may disclose your personal data where required by law, court order, or governmental regulation, or if we believe such action is necessary to:
- Comply with a legal obligation.
- Protect and defend the rights or property of new.fmipaum.ac.id.
- Prevent or investigate possible wrongdoing in connection with the Service.
- Protect the personal safety of users of the Service or the public.
- Protect against legal liability.
- With Your Consent: We may disclose your personal data to any other third party with your prior consent.
7. International Transfers
Your personal data may be stored and processed in any country where we have facilities or in which we engage service providers. By using our website, you understand that your information may be transferred to countries outside of your country of residence, which may have data protection rules that are different from those of your country. These countries may not have the same data protection laws as your jurisdiction.
Whenever we transfer your personal data out of your country of residence (e.g., the European Economic Area (EEA) for GDPR compliance), we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the relevant authorities (e.g., the European Commission).
- Where we use certain service providers, we may use specific contracts approved for use by the relevant authorities (e.g., the European Commission for GDPR-compliant Standard Contractual Clauses (SCCs)) which give personal data the same protection it has within your jurisdiction.
- Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the your jurisdiction and the US. However, due to recent legal developments, we are evaluating alternative transfer mechanisms and will update this policy accordingly.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of your jurisdiction.
8. Data Security
We have implemented appropriate technical and organizational security measures to protect your personal data from accidental loss, unauthorized access, use, alteration, or disclosure. We understand the importance of safeguarding your information and continuously work to enhance our security protocols.
Our security efforts include:
- Encryption: We use Secure Socket Layer (SSL) technology to encrypt data in transit between your browser and our servers.
- Access Control: Access to your personal data is restricted to employees, agents, contractors, and other third parties who have a legitimate business need to know. They are subject to a duty of confidentiality.
- Physical Security: Our hosting providers implement physical security measures to prevent unauthorized access to servers where your data is stored.
- Regular Security Audits: We (or our chosen service providers) regularly monitor our systems for vulnerabilities and potential attacks.
- Data Minimization: We only collect and store personal data that is necessary for the stated purposes.
- Employee Training: Our staff who handle personal data receive training on data protection and security best practices.
- Incident Response Plan: We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. You are also responsible for maintaining the confidentiality of your account credentials.
9. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.
- For example, by law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for several years after they cease being customers for tax purposes.
- If you have an account with us, your data will be retained as long as your account is active, and for a reasonable period thereafter to resolve disputes, enforce agreements, or comply with legal obligations.
- Website usage data (e.g., analytics) may be retained for varying periods to allow for trend analysis and historical comparisons, usually in an anonymized or aggregated form.
In some circumstances, you can ask us to delete your data (see Your Legal Rights below). In some circumstances, we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
10. Your Legal Rights
Under certain circumstances, you have rights under data protection laws concerning your personal data. These rights include:
10.1 The Right to Access (Request access to your personal data – data subject access request)
You have the right to request access to the personal data we hold about you. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. We aim to respond to legitimate requests within one month. However, it may take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
10.2 The Right to Rectification (Request correction of your personal data)
You have the right to request that we correct any inaccurate or incomplete personal data we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
10.3 The Right to Erasure (Request erasure of your personal data – “Right to be Forgotten”)
You have the right to request the deletion or removal of your personal data where there is no good reason for us to continue processing it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
10.4 The Right to Object (Object to processing of your personal data)
You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
10.5 The Right to Restriction (Request restriction of processing your personal data)
You have the right to request that we temporarily suspend the processing of your personal data in specific scenarios:
- If you want us to establish the data’s accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate interests to use it.
10.6 The Right to Data Portability (Request the transfer of your personal data)
You have the right to request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
10.7 The Right to Withdraw Consent (Withdraw consent at any time)
Where we are relying on consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
10.8 The Right to Lodge a Complaint
You have the right to make a complaint at any time to the relevant supervisory authority for data protection issues in your country. We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.
How to Exercise Your Rights
To exercise any of these rights, please contact us at [email protected]. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
11. Third-Party Links
Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
This is particularly relevant in the Home Exterior niche, where we might link to product manufacturers, service providers, or other design resources. Each of these external entities will have their own privacy policies governing their respective data collection practices.
12. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children under 13. If you are under 13, please do not provide any information on this website or through any of its features. If we learn we have collected or received personal data from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].
In some jurisdictions, the age of consent for data privacy may be higher (e.g., 16 in certain EU member states). We aim to comply with all relevant regulations regarding children’s privacy.
13. Cookie Policy
Our website, new.fmipaum.ac.id, uses cookies and similar tracking technologies (like web beacons and pixels) to enhance your browsing experience, analyze site usage, and support our marketing efforts. This section provides detailed information about these technologies and how you can manage your preferences.
13.1 What are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. When you return to the website, your browser sends the cookie back to the server, allowing the website to recognize your device and remember certain information about your previous visits.
13.2 Types of Cookies We Use
We use various categories of cookies for different purposes:
- Strictly Necessary (Essential) Cookies: These cookies are essential for the operation of our website. They enable you to navigate the website and use its features, such as accessing secure areas or remembering your login details. Without these cookies, services like secure logins or shopping cart functionality cannot be provided. They are automatically enabled.
- Examples: Session cookies that keep you logged in, cookies that remember your cookie consent preferences.
- Performance (Analytical) Cookies: These cookies collect information about how visitors use our website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor directly. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works.
- Examples: Google Analytics cookies, which track page views, time spent on pages, and traffic sources for articles on ‘exterior lighting options’ or ‘best roofing materials’.
- Functionality Cookies: These cookies allow our website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For instance, they may be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
- Examples: Remembering your preference for viewing articles in a specific layout, or remembering your saved items in a ‘home exterior wishlist’.
- Targeting/Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
- Examples: Cookies that track your interest in ‘patio pavers’ after viewing relevant articles, to show you ads for patio products on other sites.
- Third-Party Cookies: In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. These cookies are set by a domain different from our website. For example, YouTube might set cookies if we embed a video related to home exterior renovations.
13.3 How We Use Cookies
We use cookies for the following purposes:
- Authentication: To identify you when you visit our website and as you navigate our website.
- Personalization: To store information about your preferences and to personalize the website for you.
- Security: As an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally.
- Advertising: To display advertisements that will be relevant to you.
- Analysis: To help us to analyze the use and performance of our website and services.
13.4 Your Choices Regarding Cookies
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.
- Browser Settings: You can typically set your browser to remove or reject browser cookies. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools,” or “Edit” settings). Be aware that if you opt-out of cookies, some features of our website may not function correctly.
- Opt-Out Links: For some third-party advertising and analytics cookies, you can opt-out directly through the third-party’s opt-out mechanism. For example:
- Do Not Track (DNT) Signals: Some web browsers offer a “Do Not Track” (“DNT”) signal that you can activate in your browser settings. We do not currently respond to DNT signals, as there is no universally agreed-upon standard for how to interpret them.
13.5 Other Tracking Technologies
We may also use other tracking technologies, such as web beacons (also known as clear GIFs or pixel tags) and local storage. These are similar to cookies but typically do not store data on your device. They help us understand user behavior, collect demographic data, analyze patterns of use, and measure the effectiveness of our marketing campaigns.
By continuing to use our website without changing your cookie settings, you consent to our use of cookies and other tracking technologies as described in this policy.
14. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy.
We will notify you via email and/or a prominent notice on our website prior to the change becoming effective, and update the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the website after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
15. Contact Us
If you have any questions about this Privacy Policy, our data practices, your rights, or if you wish to exercise any of your rights mentioned above, please contact us:
By Email: [email protected]
We welcome your feedback and are dedicated to addressing any concerns you may have regarding your privacy. Thank you for taking the time to read our Privacy Policy.